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Rosecrance names new Vice President of Payer Relations

Primm was Director of Outreach at Rosecrance.

Rosecrance is pleased to announce Lisa Primm has been appointed Vice President of Payer Relations. Primm’s primary responsibility will be elevating the visibility of Rosecrance and creating connections with key insurance companies.

Prior to her new position, Primm was Director of Outreach at Rosecrance and she will maintain some of her responsibilities with national referral accounts. With more than 30 years of experience in the field, Primm began working at Rosecrance in 1994 as a Unit Counselor; she joined the marketing team the following year. Primm holds a master’s in Education from Northern Illinois University and is certified as a Licensed Professional Counselor and an Addictions Counselor.

“Lisa’s ability to quickly research and cultivate partnerships will be instrumental in developing key contacts in the insurance world,” says Rosecrance Chief Financial Officer, John Schuster. “With her many years of experience in marketing and the knowledge gained through her master’s degree, we are confident that Lisa will have a tremendous impact in improving our payer relationships.”

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